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Case study 04 · Education · Community

A zero-spend online career fair

Launching an online career fair with no ad budget and no existing list — built entirely from scratch.

A laptop, coffee and blank name badges on a desk — placeholder image for the career fair case study

Challenge

Run an online career fair with zero paid budget and no attendee list to start from, while staying fully GDPR-compliant.

What I built

  1. Partnerships with universities and student associations to share the event through their own channels.
  2. An organic LinkedIn campaign aimed at both job seekers and employers.
  3. A double opt-in landing page with clear consent for future communication.
  4. Registration, reminder and follow-up emails for attendees and employers.

Result

A consented, owned audience built from zero — reusable for future events without paying to reach the same people again.