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Case study 05 · Education · WordPress

SEO for an education provider's WordPress site

An Ahrefs-led audit and keyword map turning a cluttered WordPress site into something search and answer engines can read.

An open book beside old textbooks and a magnifying glass — placeholder image for the SEO case study

Challenge

Course pages weren't ranking. The site had thin and duplicate content, weak internal linking and a backlog of technical issues.

What I built

  1. A full Ahrefs site audit and keyword research mapped to course-level search intent.
  2. Yoast configuration: titles, meta descriptions, canonical tags and schema.
  3. Restructured course pages with concise FAQ blocks written for answer engines.
  4. Internal linking hubs around core subjects, plus fixes for redirects and broken links.

Goal

A clean technical foundation and a keyword map the in-house team can maintain and extend on their own.